http://www.lightinfocon.com.br

Niche opportunities

B2B Magazine - 3º Quarter/2003

Specialization is another path for crossing borders, opening the foreign market not just for major players like Microsiga and EverSystems but also smaller software houses. Located in Campina Grande in the state of Paraíba, Light-Infocon [www.lightinfocon.com.br] markets the multimedia database LightBase in Spain – where it is used institutions like Barclay’s Bank and the Defense Ministry -, besides Australia and China.

In Asia the company has established a partnership involving Brazilian and Chinese universities and governments to develop the product for the local version of Linux. According to Alexandre José Beltrão Moura, partner and marketing director of Light-Infocon, China is an especially interesting market for the Brazilian software industry. “There we can negotiate on equal terms and the Chinese are very interested in part in partnerships,” he says.

Light Infocon Tecnologia S/A